These basic elements or data objects include tables schemas views and more

SQL Command Types

Before you start programming in SQL, you need to understand its basic command categories in performing various functions – database creation, object manipulation, data population and update, data deletion, query submission, access control and database administration, among others. The following are the main categories:

• Data Definition Language (DDL)

Data Definition Language (or simply DDL) enables you to create, change or restructure, and even destroy the basic elements that are contained in a relational database. DDL focuses only on the structure, not the data contained within the elements. These basic elements or data objects include tables, schemas, views and more. Having no independent physical existence, a view is regarded as a virtual table in which its definition only exists in the metadata. However, the view’s data comes from the table (or tables) where you will derive the view. Stated below are some of the most common DDL commands:

• CREATE – This command statement is responsible for building the database structure. Its syntax is:

CREATE TABLE

CREATE VIEW

• ALTER – This command statement is in charge of changing the database structure after it has been created. Its syntax is:

ALTER TABLE

ALTER VIEW

• DROP – This command is the reverse of the CREATE statement, which destroys the database structure. Its syntax is:

Its understandable that most marketing has lost its effectiveness

We have started to tune things out

Don’t let a little bit of success derail you, either. Success can be just as dangerous as failure because it gives you a rosy glow that convinces you that you’re doing okay, and you can stop building for a bit, and then things change, and you wonder why. Truly successful people never stop working to build and expand, and you shouldn’t either. Be consistent in your efforts.

As you continue to grow your brand, reach out and network, see success and capitalize on it, you will eventually realize that your brand has started to build itself. At that point, all it needs is guidance from you to make it as impressive as it can be.

As you start to develop a memorable personal brand, more prospective customers will be paying attention to you and your business. You need to keep it up and capitalize on it. That leads us to the next chapter: Storytelling.

How to Win Over Prospective Customers by Telling Your Story

In today’s digital world, it is easy for all of us to become desensitized. We have started to tune things out. Jay Walker-Smith from Kantar Consulting says weve gone from being exposed to about 500 ads per day in the 1970s to as many as 5,000 ads per day today. It’s understandable that most marketing has lost its effectiveness. So, how do we get through all the noise?

FIRSTLY HOLDING INVENTORY REQUIRES A CERTAIN AMOUNT OF SPACE

What this essentially means is more liquidity for your business

For traditional businesses, the need to have certain items in stock at all times can pose a problem for two distinct reasons. Firstly, holding inventory requires a certain amount of space. If you don’t own a warehouse or have enough storage space in your current home to account for this inventory, then you’re going to run into problems. Another reason why holding inventory can prove to be troublesome is because when you purchase physical inventory for your business, you’re essentially turning your money into a tangible product. What if your inventory never sells? Then you’re going to be stuck with too many products of a similar type and won’t be able to do anything with them. For this reason, most businesses would rather hold liquid wealth, rather than wealth in the form of a good that they’ve purchased ahead of time.

Dropshipping solves both of these problems. As you’re going to find as you read this book, dropshipping does not require that you have a warehouse full of goods to ship to your customers, or even that you make the products that you ship yourself. Instead, dropshipping enables you to simply purchase goods from other vendors that you will then ship to your customers, or use warehouses that already exist for your storing needs. In this way, you’re able to reap the benefits that exist when you ship products to your customers, without having to worry about the inventory problems that were just discussed in the previous paragraph. With services like AliExpress (which we’ll talk about more in this book), you’re able to avoid problems associated with inventory. What this essentially means is more liquidity for your business.

One of the grave consequences is the unconventional saving techniques adopted by such individuals

Many use alternatives to banks such as credit associations or savings clubs

While it is easier to open a bank account in developed countries, a potential client still has to meet some basic requirements, some of which include anti-money laundering and Know Your Customer regulations, as well as anti-terrorism financing rules. They are simply not interested in the client; they are interested in their credentials.

According to the World Bank, “Three quarters of the world’s poor don’t have a bank account, not only because of poverty, but the cost, travel distance, and amount of paper work involved in opening an account.” Imagine the huge implications of these unnecessary restrictions. One of the grave consequences is the unconventional saving techniques adopted by such individuals. Someone without a bank account in the developing countries may resort to some risky measures that may have dire consequences, such as using alternatives like piggy banks or keeping money under the mattress. Such practices make it difficult, if not impossible, for an individual to build up reserves, and as such they also cannot have access to insurance, credit, or other financial services.

All this clearly shows that the financial services sector is missing out on a good opportunity to provide much-needed, affordable, and safe financial services to billions of the unbanked. Many use alternatives to banks, such as credit associations or savings clubs. Each week, each member of such associations contributes according to their financial limits a stipulated amount of money that is then handed over to a predetermined member to take care of his or her financial needs.

Those superposition elements to all intents and purposes disappear

In other words there is no new sudden mystical collapse process

There will be components of the particle state vector which do not agree with the state vector of the screen. Those components disperse into the wider, noisy environment, much like the splash from a stone thrown into a rough, turbulent ocean. The Schrödinger equation continues to apply to all those components, controlling their evolution in time. In other words, there is no new sudden mystical "collapse" process. However, once those components have dispersed into the "ocean", it becomes effectively impossible to regenerate the original superposition state (this explains why the apparent "collapse of the wavefunction" is an irreversible process). Those superposition elements — to all intents and purposes — disappear. The particle is then detected in only one position: on the screen.

In his book, The Fabric of the Cosmos, Brian Greene describes the process: "Decoherence forces much of the weirdness of quantum physics to leak from large objects since, bit by bit, the quantum weirdness is carried away by the innumerable impinging particles from the environment."

So it is almost impossible to completely isolate an object from the rest of the world. But if we want to maintain a superposition state inside our quantum computer, we need to find some way of achieving that isolation, and thereby preventing that onset of decoherence. Let us now examine how we can achieve that isolation.

that special link really is special

Chapter 8: Affiliate Marketing

Affiliate marketing is when you recommend something and a reader clicks on a special link you provide that takes them to where they can buy the product. When they buy the product using your link, you get a commission. That special link really is special. You get it when you sign up for an affiliate program, and the link is coded with special numbers and characters that are unique to your account. Buying a product through that link puts money in your wallet.

But first, let’s get you familiar with affiliate marketing. The first thing you will want to do is find companies that offer products that relate to your niche. There is almost always some type of affiliate marketing you can do with each niche. If you’re stumped, Google it. Take a look at other blogs in your niche and see what their affiliate links are (I know, it all comes back to research, doesn’t it?). You will be able to tell what posts have affiliate links because the blogger will disclose it first!

There are so many companies that offer affiliate marketing, you just have to find them. First, start with sites you like to use. You can scroll to the bottom of the page and look for a link that says something along the lines of “affiliates” or “work with us”. You’ll find this link by the “contact” and “FAQ”. If you don’t see that link, don’t be discouraged. Simply contact the company and ask if they offer some kind of affiliate marketing.

add page numbering if you want it

Preparing the template

There are a few things we should do to prepare your template for the main body of your journal or workbook (or planner).

1. Add page numbering, if you want it. In Word, this is in the “Insert” menu in the “Header & Footer” section.

2. Add headers and/or footers, if you want them (same place as page numbering)

3. Choose your fonts

4. Add the front matter

5. Add the back matter

Choose your fonts for the following:

1. title

2. headings (at the top of the page to announce new chapters, sections, activities, etc.)

3. subheadings (breaking up the chapter, section, etc. into smaller chunks)

4. normal text (everything but the fancy stuff)

As long as you embed your fonts before saving your completed interior file as a PDF and uploading it to CreateSpace, you can revel in the fact that print books don’t limit you nearly as much as ebooks when it comes to font styles.

If you have any trademark fonts you like to use, enjoy using them. Keep in mind, though, that you want to keep it easy on your reader’s eyes. As great as that cursive font looks for large headings, it’s brutal at 12 point.

Shawn, the CreateSpace Graphic Arts Specialist, recommends a serif font (like Times New Roman) for interiors and particularly body text (normal text, as Word calls it) and a sans serif font for display text – which would include titles, headings, and subheadings, and other bits of text that are meant to draw attention to themselves.

Trademarks AdWords Google AdWords Google Ad Network Google Places Google

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Essential AdWords

The Quick And Dirty Guide

(Including Tricks Google WON’T Tell You)

Kyle Sulerud

AdLeg Inc.

Grand Forks, ND

First Edition Copyright 2016 Kyle Sulerud

This Edition Copyright 2018 Kyle Sulerud

All rights reserved

All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of Kyle Sulerud.

Limit of Liability/Disclaimer of Warranty: The author makes no representations or warranties with respect to the accuracy or completeness of the content of this work. The advice and strategies contained in this book may not be appropriate or suitable for every situation. This book is sold with the understanding that the author is not engaged in providing legal or accounting services. The author shall not be liable for damages related to the contents of this book.

Trademarks: AdWords, Google AdWords, Google Ad Network, Google Places, Google Analytics and Google Shopping are trademarks of Google Inc.

Special Thanks to Beberly Hernandez, Joven Barola, Dean Heasley, Gabriel Jordan, Peo Kirby, Atwan Kwan, & Zeke Domowski.

EssentialAdwords.com

adleg.com

kyle@adleg.com

ISBN: 978-1530701735

Table of Contents

About This Book

Network Settings: Spend Your Budget Where It Matters Most (And The Little Known Google Network That Can Make Or Break Your Campaigns)

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I suggest getting familiar with the shortcuts and using them now especially since you

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If you choose to defer it then you must determine if it’s something that can be done whenever it’s possible (i.e. has a deadline far in the future) or if it is to be done at a later date which is fixed (i.e. credit card payment due on the last day of the month or quarterly report due on the last day of the month). If it only needs to be done whenever it’s possible to do so, move it to your Next Actions list. Otherwise put it into your calendar as a MUST to be accomplished on that specific date and/or time it must be done by.

When you have determined the right course of action for the task, all you have to do now is move it to the appropriate list in OneNote. To do this you can either right click on the page title on the right hand side of the page, click “Move or Copy” and a box will pop up with the different sections that you can move the page to. You will then have to find the section you want the page to go, highlight that section and then click move to put it in there. I suggest getting familiar with the shortcuts and using them now (especially since you’ll be using them a lot with this long “in” list”) so press Ctrl + Alt + M to bring up the “Move or Copy” box instead of manually clicking each note as you process them.

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By writing your marketing copy first then building a product using the marketing copy

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Before you begin creating an outline and writing or recording videos, the first step to creating your digital product is writing the marketing copy you plan on using to promote it later on landing pages and in pitch emails. By writing your marketing copy first, then building a product using the marketing copy as a guide, you will avoid the risk of failing to deliver on what your marketing promises or building a product that can’t be marketed effectively.

Your marketing copy should explain what your product teaches, who should buy it, why they should buy it, and what features and benefits come along with the product. This is a big picture statement about the product and its promises to the customer. In a way, your marketing copy will serve as a mini-outline that will help determine what should be included in your product. You can view the copy that we use for MarketBeat Daily Premium, MarketBeat’s core digital product, at www.MarketBeat.com/subscribe/subscribe.aspx

After your marketing copy has been written, the next step is to create a full outline for your digital product. Your outline should contain all of the major topics that you want to cover, along with all of the points that you want to cover under each topic. Your outline should be about 10 percent of the length of the end product that you plan on creating. If you want to create a 10,000-word PDF guide, your outline should be about 1,000 words, broken out in bullet points. While creating a detailed outline can be a lot of work, you’ll be able to completely avoid writer’s block when you are actually creating your product, because you will know exactly what you are going to write about.

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For those reasons, you have until Friday at midnight Pacific to get “[product]” for 90% off… just $XXX instead of the usual $XXX.

[Link to sales page]

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[P.S. one more line to persuade them to buy and another link]

Swipe files

Swipe files work similarly to templates. Instead of encouraging readers to work from a single script and plug in their own information, swipe files give many examples that people can pick and choose from to build their own results.

Swipe files are a great fit for lead magnets that help with copywriting, design, paid traffic, social media, email marketing, programming, and more. People with these skills often have vast collections of swipe files and are always looking to expand their collection.

Here are a few examples of swipe files:

• Top performing facebook ads for supplements
• Email subject lines with the best open rates
• Great logo designs
• Stories and parables to allude to in writing
• Code snippets
• Scripts for cold calling

eBooks

Books holds more psychological weight than blog posts typically do. Often, people see books as something longer that take more attention and care to create than a blog post does; so they value books more.

eBooks are typically made from a collection of a few past articles from your site. Take a few common articles that share a theme, and make each article a chapter in your eBook. If the content is high-quality, your readers will appreciate the effort and will view this eBook as added value.

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If anything does pop up on review of your trigger list you should know

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Trigger List

This is a list of trigger words to get your mind going in the right direction in case you have any ideas or actions that you need to do that are still bouncing around in your head. These trigger words could be things like ‘boss’, ‘projects not completed’ or ‘projects to start’ which may reveal something that has been hiding in the corner of your mind that you had forgotten about. If anything does pop up on review of your trigger list, you should know what to do by now – put it into your “in” list!

Trigger word examples:

Professional

Projects started, not completed

Projects that need to be started

"Look into.. projects

Commitments/promises to others

Boss/partners

Colleagues

Subordinates

Others in organization

Financial

Cash

Budgets

Forecasts

Balance Sheet

Banks

Credit Line

Personal

Projects started, not completed

Projects that need to be started

Projects in service

Community

Volunteer

Spiritual organization

Commitments/promises to others

Cooking

Health

Sports

I highly recommend that you modify these words to add your own words that will help you identify and capture those wandering thoughts.

Contexts

These are tags you will use to break down your “Next Actions” list; these tags remind you of what is necessary to accomplish the action tagged. For example if your next action is to write up a sales report for the last month you’ll most likely require a computer to type up the sales figures from last month, or you may need a phone to make calls to pay outstanding invoices.

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BY SIZING UP EACH KEYWORDS COMMERCIAL INTENT

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Then the tool will spit out a ridiculous amount of keyword ideas (up to 750 to be exact):And you’re done!
Now that you have a list of long tail keyword, it’s time to choose the best from the
bunch. How? By sizing up each keyword’s commercial intent. Check out chapter 4 to see how it’s’ done.

CHAPTER 4:

How to Determine a Keyword’s Commercial Intent

If you asked me to name the #1 keyword research mistake I see most often, I wouldn’t
hesitate before answering: “Not spending enough time on commercial intent”. In fact, most SEO experts agree that – when it comes to choosing keywords —
commercial intent is actually MORE important than search volume.
Here’s a quick story that illustrates this point really well…
One of the first web properties I ever built received over 60,000 unique visitors per
month from organic search alone.
Guess how much that site brought in every month.
● $10,000?
● $25,000?
● $40,000?
How about $400?
Yes, that’s four hundred_​dollars.
Why didn’t the site make any money? Well, when I chose keywords for that site, I
focused on search volume…and completely ignored commercial intent.
Which meant that my almost 100% of my traffic came from purely informational
keywords. As you’ll learn in this chapter, visitors stemming from informational searches are tough to convert into paying customers.

But there’s good news…

Fortunately — with a little bit of research — you can easily find keywords that buyers
use to search.
And when you get your site in front of those people, turning them into leads and sales is
a breeze.
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BETTER BUSINESS BUREAU LINKS WILL PASS AUTHORITY AND TRUST

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Paid links.

Paid links are against Google’s terms-of-service, these below link building tactics do work and can fly under the radar. Needless to say, if you’re feeling daring, you’ve been warned and I take no responsibility for what happens as a result of paid link strategies.

Donate to charities & non-profits.

Charities and non-profits sites often have a donors’ page. Search for “site:.org + donors” or “site:.org + sponsors” in Google for a list of organizations that have these pages, offer a donation, and request a listing on the page.

Better Business Bureau.

Links from the Better Business Bureau are among the best links you can receive. Better Business Bureau links will pass authority and trust. Check your listing to see if you are already linking back to your site, and if you’re not already a member, then consider signing up.

Link Outreach—Scaling Up high quality link building campaigns.

Link outreach is a common and powerful link technique in use by SEO professionals these days, and for good reason—its an effective way to scale up your high-quality and relevant links.

What to avoid with link outreach campaigns.

Before we jump into link outreach techniques, Google publicly stated guidelines on this practice and its important to know what to avoid, so you dont get into Googles naughty book.

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