For those reasons, you have until Friday at midnight Pacific to get “[product]” for 90% off… just $XXX instead of the usual $XXX.
[Link to sales page]
[Sign off]
[P.S. one more line to persuade them to buy and another link]
Swipe files
Swipe files work similarly to templates. Instead of encouraging readers to work from a single script and plug in their own information, swipe files give many examples that people can pick and choose from to build their own results.
Swipe files are a great fit for lead magnets that help with copywriting, design, paid traffic, social media, email marketing, programming, and more. People with these skills often have vast collections of swipe files and are always looking to expand their collection.
Here are a few examples of swipe files:
- Top performing facebook ads for supplements
- Email subject lines with the best open rates
- Great logo designs
- Stories and parables to allude to in writing
- Code snippets
- Scripts for cold calling
eBooks
Books holds more psychological weight than blog posts typically do. Often, people see books as something longer that take more attention and care to create than a blog post does; so they value books more.
eBooks are typically made from a collection of a few past articles from your site. Take a few common articles that share a theme, and make each article a chapter in your eBook. If the content is high-quality, your readers will appreciate the effort and will view this eBook as added value.
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