By writing your marketing copy first then building a product using the marketing copy

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Before you begin creating an outline and writing or recording videos, the first step to creating your digital product is writing the marketing copy you plan on using to promote it later on landing pages and in pitch emails. By writing your marketing copy first, then building a product using the marketing copy as a guide, you will avoid the risk of failing to deliver on what your marketing promises or building a product that can’t be marketed effectively.

Your marketing copy should explain what your product teaches, who should buy it, why they should buy it, and what features and benefits come along with the product. This is a big picture statement about the product and its promises to the customer. In a way, your marketing copy will serve as a mini-outline that will help determine what should be included in your product. You can view the copy that we use for MarketBeat Daily Premium, MarketBeat’s core digital product, at www.MarketBeat.com/subscribe/subscribe.aspx

After your marketing copy has been written, the next step is to create a full outline for your digital product. Your outline should contain all of the major topics that you want to cover, along with all of the points that you want to cover under each topic. Your outline should be about 10 percent of the length of the end product that you plan on creating. If you want to create a 10,000-word PDF guide, your outline should be about 1,000 words, broken out in bullet points. While creating a detailed outline can be a lot of work, you’ll be able to completely avoid writer’s block when you are actually creating your product, because you will know exactly what you are going to write about.

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