We have started to tune things out
Don’t let a little bit of success derail you, either. Success can be just as dangerous as failure because it gives you a rosy glow that convinces you that you’re doing okay, and you can stop building for a bit, and then things change, and you wonder why. Truly successful people never stop working to build and expand, and you shouldn’t either. Be consistent in your efforts.
As you continue to grow your brand, reach out and network, see success and capitalize on it, you will eventually realize that your brand has started to build itself. At that point, all it needs is guidance from you to make it as impressive as it can be.
As you start to develop a memorable personal brand, more prospective customers will be paying attention to you and your business. You need to keep it up and capitalize on it. That leads us to the next chapter: Storytelling.
How to Win Over Prospective Customers by Telling Your Story
In today’s digital world, it is easy for all of us to become desensitized. We have started to tune things out. Jay Walker-Smith from Kantar Consulting says weve gone from being exposed to about 500 ads per day in the 1970s to as many as 5,000 ads per day today. It’s understandable that most marketing has lost its effectiveness. So, how do we get through all the noise?
