add page numbering if you want it

Preparing the template

There are a few things we should do to prepare your template for the main body of your journal or workbook (or planner).

1. Add page numbering, if you want it. In Word, this is in the “Insert” menu in the “Header & Footer” section.

2. Add headers and/or footers, if you want them (same place as page numbering)

3. Choose your fonts

4. Add the front matter

5. Add the back matter

Choose your fonts for the following:

1. title

2. headings (at the top of the page to announce new chapters, sections, activities, etc.)

3. subheadings (breaking up the chapter, section, etc. into smaller chunks)

4. normal text (everything but the fancy stuff)

As long as you embed your fonts before saving your completed interior file as a PDF and uploading it to CreateSpace, you can revel in the fact that print books don’t limit you nearly as much as ebooks when it comes to font styles.

If you have any trademark fonts you like to use, enjoy using them. Keep in mind, though, that you want to keep it easy on your reader’s eyes. As great as that cursive font looks for large headings, it’s brutal at 12 point.

Shawn, the CreateSpace Graphic Arts Specialist, recommends a serif font (like Times New Roman) for interiors and particularly body text (normal text, as Word calls it) and a sans serif font for display text – which would include titles, headings, and subheadings, and other bits of text that are meant to draw attention to themselves.

Trademarks AdWords Google AdWords Google Ad Network Google Places Google

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Essential AdWords

The Quick And Dirty Guide

(Including Tricks Google WON’T Tell You)

Kyle Sulerud

AdLeg Inc.

Grand Forks, ND

First Edition Copyright 2016 Kyle Sulerud

This Edition Copyright 2018 Kyle Sulerud

All rights reserved

All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of Kyle Sulerud.

Limit of Liability/Disclaimer of Warranty: The author makes no representations or warranties with respect to the accuracy or completeness of the content of this work. The advice and strategies contained in this book may not be appropriate or suitable for every situation. This book is sold with the understanding that the author is not engaged in providing legal or accounting services. The author shall not be liable for damages related to the contents of this book.

Trademarks: AdWords, Google AdWords, Google Ad Network, Google Places, Google Analytics and Google Shopping are trademarks of Google Inc.

Special Thanks to Beberly Hernandez, Joven Barola, Dean Heasley, Gabriel Jordan, Peo Kirby, Atwan Kwan, & Zeke Domowski.

EssentialAdwords.com

adleg.com

kyle@adleg.com

ISBN: 978-1530701735

Table of Contents

About This Book

Network Settings: Spend Your Budget Where It Matters Most (And The Little Known Google Network That Can Make Or Break Your Campaigns)

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I suggest getting familiar with the shortcuts and using them now especially since you

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If you choose to defer it then you must determine if it’s something that can be done whenever it’s possible (i.e. has a deadline far in the future) or if it is to be done at a later date which is fixed (i.e. credit card payment due on the last day of the month or quarterly report due on the last day of the month). If it only needs to be done whenever it’s possible to do so, move it to your Next Actions list. Otherwise put it into your calendar as a MUST to be accomplished on that specific date and/or time it must be done by.

When you have determined the right course of action for the task, all you have to do now is move it to the appropriate list in OneNote. To do this you can either right click on the page title on the right hand side of the page, click “Move or Copy” and a box will pop up with the different sections that you can move the page to. You will then have to find the section you want the page to go, highlight that section and then click move to put it in there. I suggest getting familiar with the shortcuts and using them now (especially since you’ll be using them a lot with this long “in” list”) so press Ctrl + Alt + M to bring up the “Move or Copy” box instead of manually clicking each note as you process them.

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By writing your marketing copy first then building a product using the marketing copy

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Before you begin creating an outline and writing or recording videos, the first step to creating your digital product is writing the marketing copy you plan on using to promote it later on landing pages and in pitch emails. By writing your marketing copy first, then building a product using the marketing copy as a guide, you will avoid the risk of failing to deliver on what your marketing promises or building a product that can’t be marketed effectively.

Your marketing copy should explain what your product teaches, who should buy it, why they should buy it, and what features and benefits come along with the product. This is a big picture statement about the product and its promises to the customer. In a way, your marketing copy will serve as a mini-outline that will help determine what should be included in your product. You can view the copy that we use for MarketBeat Daily Premium, MarketBeat’s core digital product, at www.MarketBeat.com/subscribe/subscribe.aspx

After your marketing copy has been written, the next step is to create a full outline for your digital product. Your outline should contain all of the major topics that you want to cover, along with all of the points that you want to cover under each topic. Your outline should be about 10 percent of the length of the end product that you plan on creating. If you want to create a 10,000-word PDF guide, your outline should be about 1,000 words, broken out in bullet points. While creating a detailed outline can be a lot of work, you’ll be able to completely avoid writer’s block when you are actually creating your product, because you will know exactly what you are going to write about.

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For those reasons, you have until Friday at midnight Pacific to get “[product]” for 90% off… just $XXX instead of the usual $XXX.

[Link to sales page]

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[P.S. one more line to persuade them to buy and another link]

Swipe files

Swipe files work similarly to templates. Instead of encouraging readers to work from a single script and plug in their own information, swipe files give many examples that people can pick and choose from to build their own results.

Swipe files are a great fit for lead magnets that help with copywriting, design, paid traffic, social media, email marketing, programming, and more. People with these skills often have vast collections of swipe files and are always looking to expand their collection.

Here are a few examples of swipe files:

• Top performing facebook ads for supplements
• Email subject lines with the best open rates
• Great logo designs
• Stories and parables to allude to in writing
• Code snippets
• Scripts for cold calling

eBooks

Books holds more psychological weight than blog posts typically do. Often, people see books as something longer that take more attention and care to create than a blog post does; so they value books more.

eBooks are typically made from a collection of a few past articles from your site. Take a few common articles that share a theme, and make each article a chapter in your eBook. If the content is high-quality, your readers will appreciate the effort and will view this eBook as added value.

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If anything does pop up on review of your trigger list you should know

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Trigger List

This is a list of trigger words to get your mind going in the right direction in case you have any ideas or actions that you need to do that are still bouncing around in your head. These trigger words could be things like ‘boss’, ‘projects not completed’ or ‘projects to start’ which may reveal something that has been hiding in the corner of your mind that you had forgotten about. If anything does pop up on review of your trigger list, you should know what to do by now – put it into your “in” list!

Trigger word examples:

Professional

Projects started, not completed

Projects that need to be started

"Look into.. projects

Commitments/promises to others

Boss/partners

Colleagues

Subordinates

Others in organization

Financial

Cash

Budgets

Forecasts

Balance Sheet

Banks

Credit Line

Personal

Projects started, not completed

Projects that need to be started

Projects in service

Community

Volunteer

Spiritual organization

Commitments/promises to others

Cooking

Health

Sports

I highly recommend that you modify these words to add your own words that will help you identify and capture those wandering thoughts.

Contexts

These are tags you will use to break down your “Next Actions” list; these tags remind you of what is necessary to accomplish the action tagged. For example if your next action is to write up a sales report for the last month you’ll most likely require a computer to type up the sales figures from last month, or you may need a phone to make calls to pay outstanding invoices.

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BY SIZING UP EACH KEYWORDS COMMERCIAL INTENT

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Then the tool will spit out a ridiculous amount of keyword ideas (up to 750 to be exact):And you’re done!
Now that you have a list of long tail keyword, it’s time to choose the best from the
bunch. How? By sizing up each keyword’s commercial intent. Check out chapter 4 to see how it’s’ done.

CHAPTER 4:

How to Determine a Keyword’s Commercial Intent

If you asked me to name the #1 keyword research mistake I see most often, I wouldn’t
hesitate before answering: “Not spending enough time on commercial intent”. In fact, most SEO experts agree that – when it comes to choosing keywords —
commercial intent is actually MORE important than search volume.
Here’s a quick story that illustrates this point really well…
One of the first web properties I ever built received over 60,000 unique visitors per
month from organic search alone.
Guess how much that site brought in every month.
● $10,000?
● $25,000?
● $40,000?
How about $400?
Yes, that’s four hundred_​dollars.
Why didn’t the site make any money? Well, when I chose keywords for that site, I
focused on search volume…and completely ignored commercial intent.
Which meant that my almost 100% of my traffic came from purely informational
keywords. As you’ll learn in this chapter, visitors stemming from informational searches are tough to convert into paying customers.

But there’s good news…

Fortunately — with a little bit of research — you can easily find keywords that buyers
use to search.
And when you get your site in front of those people, turning them into leads and sales is
a breeze.
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